Mobile Web – In 2012, Google stated that 25% of the online research that people make was done via mobile device. At the same time, they announced that by the end of 2013 would increase to 40%. How shocked they must have been when they saw they speculations come true much earlier – that is in May 2013! At this rate, the number of sector search done on mobile devices will amount to 70% by the end of 2014.
The use of mobile devices to conduct business and access information is increasing every day, while desktop Internet use will soon be supplanted. Having a website is simply not enough anymore. Online transactions are an important part of an organization’s revenue stream, and increasingly, these transactions are made from mobile devices. Because of this, organizations need to optimize their digital marketing presences for mobile and tablet devices quickly in order to be ready when mobile Internet use overtakes desktop use. Those that don’t will be unable to compete in online market arenas.
Conclusion ? People who run a business in any sector cannot underestimate the rapidly increasing number of mobile users among their prospects. In order to attract potential customers, they have to create their mobile websites, since the number of people who use mobile devices for travel research is getting higher. A fast and convenient way to book a room is the goal of both, the user and the service provider.
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