LAL QILLA Basmati rice being a rich and unforgettable blend of tradition and exotic produce optimizes the spirit of a unique and incredible India. We bring the finest of basmati rice to the global palate by bringing unbridled joy to the faces of millions of our consumers worldwide.
Focused quality of highest order and undying faith, LAL QILLA has stormed to new heights and emerged as an undisputed market leader. ASCW is one of the largest rice manufacturing companies of India by any standards. Backed by a team of visionaries and committed professionals the company has carved a niche for itself and is all set to acquire new ventures world over.
Amar Singh Chawal Wala is an ISO 22000, APEDA and HACCP certified leading manufacturer in India of the Purest and Best Quality of Basmati Rice in our various brands.
The world’s most relished Basmati rice is cultivated in the foothills of Himalayas. Soil and climate of the region account for the unique aroma, taste and texture of basmati rice. The word ‘Basmati’ comes from the Hindi language, meaning ‘Queen of Fragrance’. Basmati has a fine aromatic flavor with long and slender grains. Its perfumed, nutlike flavor and aroma can be attributed to the fact that the grain is aged, to decrease its moisture content. When cooked, it swells only lengthwise, thereby resulting in long slender grains that are dry, separate and fluffy.
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